17 Best things to do in Matakana, Auckland | Your guide from a local

If you’re looking for the best things to do in Matakana, Auckland, you’ve come to the right place.
This beautiful town offers a wealth of activities and attractions for visitors of all ages.
Since I’ve lived in Auckland for 27 years, I’ve been fortunate to explore Matakana countless times. My family actually has a holiday home in nearby Omaha, so I’ve really become familiar with all the hidden gems this area has to offer.
No matter whether it’s summer or winter, Matakana is a great place to visit all year round. In the warmer months, you can enjoy swimming, sunbathing, and exploring the great outdoors. When things cool down, there are plenty of activities to keep you busy too.
Matakana is located just over an hour north of Auckland, making it a fantastic day trip location. But if you’re looking to stay a little longer, there are plenty of accommodation options available too.
So, what are you waiting for? With a local’s perspective and plenty of personal experience, I’m here to help you make the most of your time in Matakana. Read on to discover the best things to do in Matakana, Auckland.
Best things to do in Matakana – Quick guide
In a hurry? Here are my top picks for the best things to do in Matakana:
- Visit Matakana Village for boutique shopping, cafes, and restaurants
- Do the Brick Bay Wine and Sculpture Trail
- Have a glass of wine at Omaha Bay Vineyard
- Explore the Matakana Farmers Market
- Relax at Omaha Beach
- Have an icecream at Charlies Gelato
- Stop into Omaha Organic Blueberries
17 best things to do in Matakana
Matakana, a charming destination on New Zealand’s North Island, offers an array of experiences to indulge in. From exploring the iconic Matakana Farmers’ Market to savouring the finest local wines at boutique vineyards, there’s no shortage of things to do in Matakana.
Discover the vibrant arts scene, take a scenic hike through Tawharanui Regional Park, or unwind on the pristine beaches along Omaha Bay. With its rich cultural heritage and natural beauty, Matakana promises a memorable adventure for all who visit.

1. Visit Matakana Village for boutique shopping, cafes, and restaurants
If you’re looking for things to do in Matakana, a visit to Matakana Village should definitely be on your list.
This lovely little village is located in the heart of Matakana and is home to an array of boutique shops, cafes, and restaurants.
Browse the stores for some unique Kiwi souvenirs, enjoy a coffee and cake at one of the cafes, or sample some of the local produce at one of the restaurants.
Whatever you do, make sure you leave enough time to explore this lovely village during your visit to Matakana.
2. Brick Bay Wine and Sculpture Trail
Matakana is home to some of New Zealand’s best wines, so it’s no surprise that one of the most popular things to do in Matakana is to visit the Brick Bay Wine and Sculpture Trail.
This lovely trail winds its way through vineyards, olive groves, and native bush, with various sculptures dotted along the way. The sculpture trail takes about an hour to complete and I recommend wearing some comfortable walking shoes. It’s an easy 2-kilometre walk.
At the end of the trail, you’ll arrive at the Brick Bay Winery where you can enjoy a wine tasting and purchase some of their delicious wines to take home with you. The wines were simply delicious, and there were some great snack options available as well. The food is also sensational so if you’re feeling peckish, take the opportunity to enjoy a meal here too.
What’s more, during our visit, it wasn’t too crowded, so we didn’t need to book a table. However, if you plan to visit in the height of summer, it might be a good idea to book in advance, as this spot is known to get quite busy. Having visited Brick Bay in the spring, I can personally attest to its charm. The weather was just perfect – not too hot, not too cold.
The trail is open year-round, but I must say, it’s particularly breathtaking in the autumn months when the leaves are changing colour, adding another layer of beauty to this already enchanting place.
3. Matakana Country Park Market
One of the best things to do in Matakana on a Sunday morning is to visit the Matakana Country Park Market, and trust me, it’s a place I’ve frequented countless times. This market has been a favourite of mine since I was little, and over the years, it’s only gotten bigger and more popular.
Held every Sunday from 8:30 am to 1:00 pm, this vibrant market is a delightful way to spend your morning. Rain or shine, you can count on finding a fantastic selection of stalls here, and it’s a place that never disappoints.
The food offerings are particularly tempting, and I always recommend going there with an empty stomach because the variety and flavours are simply delicious. The Hungarian fried bread, in particular, is a must-try, and it’s an experience in itself. It’s full of flavour and practically melts in your mouth.
After you’ve finished exploring the market, take a walk around the beautiful Matakana Country Park. You’ll discover an art gallery where local talent is showcased, and there’s even a playground for the kids, making it an ideal family-friendly destination.
So, if you’re in Matakana on a Sunday, visiting this market is more than just a recommendation; it’s a tradition you won’t want to miss.
4. Have a glass of wine at Omaha Bay Vineyard
Visiting Omaha Bay Vineyard is not just one of the popular things to do in Matakana, Auckland; it’s also a personal favourite of mine. I’ve had the pleasure of frequenting this gem on numerous occasions with friends and family, and it never ceases to delight.
While it’s somewhat of a hidden secret, well-known by the locals, it’s an absolute must-visit for anyone seeking a laid-back vibe and an unbeatable view.
The setting is idyllic, and sitting out on the lawn with a glass of their delightful wine on a sunny day is pure bliss. I’ve been here in the spring and got lucky with a beautiful, sun-soaked day that made the experience even more memorable.
Omaha Bay Vineyard’s wine is not only great but also well priced, making it the perfect place to unwind and enjoy the natural beauty of this incredible spot.
The bonus is the art gallery you can browse for free, adding an artistic touch to your visit. Omaha Bay Vineyard opens its doors from Friday to Sunday, 11 am to 4 pm, ensuring that there are plenty of opportunities to soak in the experience.
So, for a truly unforgettable Matakana adventure, put Omaha Bay Vineyard at the top of your list.
5. Matakana Farmers Market
If you’re looking for a fun way to spend your Saturday morning, look no further than the Matakana Farmers Market. It’s a place I’ve visited frequently, and I can confidently say it never disappoints.
This bustling market is a treasure trove of local small businesses offering up their culinary delights for you to savour. Sometimes, on a Saturday morning, I make a beeline for this market for breakfast because I know I’ll find a delightful array of options to fill me up.
The diversity of fresh produce and mouthwatering food options is simply incredible. But what truly sets this market apart is the vibrant atmosphere it exudes. Live music is often playing, creating a delightful backdrop to your morning adventures. It’s not just a market; it’s a lively celebration of local culture and cuisine.
The whitebait fritters are also incredible and if you haven’t had a whitebait fritter before then now is your time to try one!
However, it’s worth noting that Matakana can get pretty busy on a Saturday morning, all thanks to the popularity of this market. In fact, some Aucklanders make the journey just for the day to experience it. To avoid getting stuck in traffic, arriving early is a smart move.
The Matakana Farmers Market operates come rain or shine, every Saturday from 8 am to 1 pm, ensuring there’s ample opportunity to explore its offerings.
These markets are proud to be zero waste so be sure to bring your reusable bags or a basket with you to stock up on the best fresh produce.
With live music and a lively atmosphere, the Matakana Farmers Market is the perfect place to start your weekend.
6. Relax at Omaha Beach
Omaha Beach is one of the most popular beaches near Matakana and one of my personal favourites. Having spent a lot of time here over the years with family and friends it will always hold a special place in my heart. In summer you’ll find plenty of holidaygoers here but don’t worry, this spacious beach has room for everyone.
The Omaha coastline is beautiful, and the beach itself is clean and sandy. No wonder it’s regarded as one of the top beaches in Auckland! Omaha is popular for swimming, fishing, and surfing; however, it’s also a great place to relax and take in the stunning views simply.
In the summer months, the water is lovely and warm. You’ll find the water is warmest towards the end of summer which extends into early autumn. On a calm day, the waves are pretty gentle making it a great spot for paddleboarding.
If you visit at low tide you can walk around the rocks at the end of the beach opposite the surf life-saving club and if you walk around far enough you’ll come across what the locals call ‘Pink Beach’.
If you’re looking for things to do in Matakana, Auckland, a visit to Omaha Beach should definitely be on your list. There is a cafe located nearby, along with a few other shops as well as a playground and public toilets at the surf club.
7. Scupltureum
Sculptureum is a must-see for any art lover visiting New Zealand. With three sculpture-filled gardens, six art galleries, a vineyard, Rothko restaurant, Freddie’s Outdoor Kitchen and The Terrace Lawn Bar, there’s something for everyone.
The Sculptureum gardens are a highlight, this outdoor museum is home to a large collection of sculptures by New Zealand artists.
Whether you’re an art enthusiast or just looking for a fun day out, Sculptureum is sure to impress.
Sculptureum is open 7 days a week, 10am – 4pm. It is recommended you allow two hours for your walk so bring those comfy walking shoes with you!
8. Ascension Wine Estate
Ascension Wine Estate is a must-visit for any wine lover, it’s the perfect place to relax with a glass of wine. This family-owned and operated winery is located in Omaha, on the North Island’s beautiful Matakana Coast.
The vineyards here are sustainably grown, using traditional methods passed down through generations.
Visitors can enjoy a tour of the vineyards and winery, followed by a tasting of Ascension’s delicious wines. There is some delicious food offered at the restaurant as well.
Whether you’re a connoisseur or a beginner, you’re sure to find something to love at Ascension Wine Estate.
9. Tawharanui Regional Park

Tawharanui Regional Park is another summer spot that I love. Just a short 20-minute drive from Matakana, it’s incredibly convenient to reach. On the way, you can swing by the Four Square or a local bakery, grab some supplies, and take a picnic with you, adding to the fun.
The park is famous for its white sand beaches and crystal-clear waters, making it a haven for beach enthusiasts like myself. As I’ve wandered through this natural haven, I’ve often marvelled at the abundant marine life, and the opportunity for birdwatching is a real treat too.
Tawharanui Regional Park serves as a vital conservation area, sheltering numerous threatened plant and animal species.
There are several walking tracks to explore but the real star of the show is the beach – a fine expanse of white sand meeting sparkling blue water in a picturesque embrace. It’s a popular spot for various activities, from swimming to fishing and even surfing.
While the regional park is open year-round, it truly comes to life in the summer months, offering an unbeatable coastal experience.
10. Morris and James Matakana
Morris and James is a family-owned pottery studio and gallery located in Matakana Village. The pottery here is all handmade using traditional methods.
It was my aunt’s favourite place to visit whenever she stayed with us in Omaha, and the tradition was something I always looked forward to. We’d spend our time exploring the pottery studio and gallery.
The pottery here, all handmade using traditional methods, is a work of art in itself. The wide range of beautiful pots, vases, plates, and mugs offers a variety that’s both impressive and inviting. In the pre-COVID era, they even offered free factory tours, providing an in-depth look at the craftsmanship behind these beautiful creations.
The gallery is open seven days a week from 9 am to 5 pm, making it accessible for visitors year-round. If you time your visit right, the factory tours run at 11:30 am, providing an engaging behind-the-scenes experience. Morris and James is the perfect place to pick up a unique souvenir or a thoughtful gift for someone special.
Once you’ve finished browsing, don’t miss the chance to relax at the cafe, which adds another layer of enjoyment to your visit. It’s a truly relaxing and memorable setting, worth a visit even if it’s just to take in the beautiful pottery and the fond memories it holds for me.
11. Charlies Gelato

Charlie’s Gelato is the perfect place to enjoy a refreshing gelato on a hot day and it is often a place I try to visit whenever I’m in Matakana. With over 40 flavours to choose from, there’s sure to be something for everyone.
I highly recommend the dark chocolate for any chocolate lovers out there!
The gelato here is made with fresh, local ingredients and it’s absolutely delicious. It’s very popular with locals and holidaymakers alike. Charlie’s also has a great selection of sorbet for those who are dairy-free.
If you’re feeling thirsty, Charlie’s Gelato Garden also offers fantastic coffee. If you’re lucky there might even be some home baking in the cafe.
They also serve delicious wood-fired pizza in the summer months which I would highly recommend. It’s the perfect spot to stop in for lunch so of course it has to make the list for one of the best things to do in Matakana.
12. Sheepworld
Sheepworld is a popular tourist attraction located just outside of Matakana. It’s a working farm where you can learn all about sheep and shearing.
As well as being home to a large flock of sheep, Sheepworld also has pigs, alpacas, goats, cows, and chickens.
There are several shows throughout the day, including a sheep shearing show, a sheepdog show, and a sheep feeding show.
There’s also a cafe on site, serving up some delicious food.
Sheepworld is open 7 days a week, 9am – 5pm. It’s a great place to visit for the whole family.
100% of Sheepworlds profits go towards helping young people, through an organisation called Springboard. The goal is to give youngsters a chance to succeed, no matter the start they had in life.
13. Visit Goat Island Marine Reserve

Goat Island Marine Reserve is a beautiful place to go for a swim, snorkel, or just to explore.
The reserve is home to an abundance of marine life. You’re sure to see plenty of fish, so grab a snorkel or hire a clear kayak to make the most of it. Hiring a clear kayak is a pretty great way to enjoy the beauty of the marine reserve without needing to be a confident snorkeller or swimmer.
I enjoyed being able to see the marine life from above and I was pleasantly surprised by how easy it was to see the fish swimming down below. You’d want to make sure you’re visiting on a clear day so the water is nice and calm with good visibility.
There are several walking tracks around the island, providing stunning views of the coastline. At low tide, you can walk round to Pakiri Beach. Goat Island Marine Reserve is a great place to relax and enjoy the beauty of nature.
14. Plume the vineyard restaurant
Plume is a stunning vineyard restaurant, offering breathtaking views of the surrounding countryside.
The menu focuses on seasonal, local produce and changes regularly. You’re sure to find something delicious, whether you’re after a light lunch or a three-course dinner.
There’s also an extensive wine list, featuring some of the best wines from the region.
If you’re looking for a romantic spot for dinner, Plume is the perfect choice.
15. Matakana Estate
Matakana Estate is the largest vineyard in the region, with 35 hectares of land. The landscape is as gorgeous as the wine it produces, offering spectacular views right from the cellar. This inviting vineyard opens its doors from Wednesday through to Monday, welcoming visitors from 11 am to 4 pm.
A tour of the estate followed by a wine tasting is a must-do, and remember to make reservations in advance for the vineyard tours.
My visit to Matakana Estate was very enjoyable, the vineyard itself is gorgeous. The picturesque views were particularly stunning, and, of course, the wine was nothing short of delicious. I had the pleasure of exploring this vineyard with both friends and family, making it a truly fun day out.
For those looking to pair their wine with some delectable bites, there are platters available to order, providing the perfect complement to your wine selection. And if your visit leaves you wanting more, Matakana Estate also offers luxury lodge accommodation, ensuring you have a comfortable place to rest your head after indulging in the best the region has to offer.
16. Stop into Omaha Organic Blueberries
Omaha Organic Blueberries is the perfect place to stop for a refreshing treat. The ice cream here is made with fresh, organic blueberries and it’s absolutely delicious.
There’s the option of getting a real fruit ice cream with frozen yoghurt, which I always prefer tbh. I feel like with frozen yoghurt you can actually taste the flavour of the berries a bit more.
If you’re not a fan of blueberries, don’t worry, you can choose either mixed berries or strawberries to mix it up a bit. Then if you’d rather skip the ice cream altogether, why not tuck into some of the freshly picked blueberries?
17. Explore Mahurangi Regional Park
Mahurangi Regional Park is one of the best places to go for a walk in Matakana. With over 21km of walking tracks, there’s plenty to explore.
The park is home to a variety of native birdlife, as well as some stunning views of the Mahurangi Harbour.
There are also several beaches located within the park, perfect for a swim or a picnic.
Where to stay in Matakana
There’s a range of accommodation options available in Matakana, from luxury lodges to budget-friendly motels. It totally depends on what your budget is.
A few places to check out are…
Omaha Beach Accommodation
If you’d rather get away from the hustle and bustle, Omaha Beach is a fantastic option for accommodation. With its lovely beach setting, it’s the perfect place to stay while exploring Matakana. Located just over 10 minutes drive from Matakana you don’t have far to go to get to this picturesque beach town.
You won’t find any hotels or motels here, it’s just a whole lot of holiday homes along the beach which adds to its charm.
👉🏻 Check out Book a Bach to find a great selection of Kiwi holiday homes
Best things to do in Matakana – FAQ

Is Matakana worth visiting?
Wondering if Matakana’s worth a visit? Well, as a place I visit at least once or twice per year, let me tell you, it’s totally worth it! This charming spot near Auckland has a bit of everything.
You’ve got gorgeous beaches, lush landscapes, and a laid-back vibe that’s hard to resist. Plus, the local food and wine scene is a real treat.
Whether you’re into art, culture, or just some good old relaxation, Matakana’s got you covered. And it’s super easy to get to from Auckland.
Sure, you might want to plan around the weekend traffic in summer and watch out for crowds at the farmers market, but trust me, the overall experience and friendly vibes in Matakana make it a must-add to your travel list!
How to get to Matakana from Auckland?
Getting to Matakana from Auckland is a breeze! First off, you’ll want to hop in your car or maybe even rent one for the day – it’s about a 50-minute drive (if you manage to get lucky with the traffic!).
The road trip itself is pretty scenic, and you’ll enjoy some lovely countryside views along the way. It’s a very easy drive too, one of my favourites.
If you’re not driving, no worries! There are also buses that’ll take you to Matakana and you won’t have to worry about navigating. The journey does take a little longer though so bear that in mind.
How far is Matakana from Auckland?
Matakana is located 70km North of Auckland CBD. It’s around 50 minutes to an hour’s drive from the heart of Auckland, depending on traffic and where you’re starting from.
So, you can leave the city behind and be in the charming world of Matakana in no time – it’s practically a quick day trip or an easy weekend getaway.
You’ll want to factor in some extra time if you’re heading to Matakana over a long weekend, a popular holiday period or just a lovely sunny Saturday morning (a lot of Aucklanders will take the opportunity to head to the beach or the Farmer’s Market!) as the traffic is known to be particularly bad. Best to leave Auckland early if you can.
Where is Matakana in New Zealand?
Matakana is a popular holiday spot located in the North Island of New Zealand. You’ll find it nestled on the east coast just a short drive north of Auckland.
This quaint and picturesque spot is known for its stunning landscapes, delightful culture, and incredible food and wine scene. So, if you’re looking for a relaxing escape not too far from Auckland, Matakana’s the place to be!
Conclusion: Best things to do in Matakana
Overall there are a ton of things to do in Matakana and it’s definitely the perfect spot for a weekend away. The stunning beaches, particularly in the summer, are ideal for a refreshing dip.
What’s more, its proximity to Auckland makes it a fantastic choice for a day trip over the weekend. From exploring local markets, savouring delicious wines, and immersing in art and culture, to enjoying the great outdoors and indulging in delectable cuisine, Matakana offers a delightful range of experiences.
It’s one of my all-time favourite towns to visit, and I’m confident you’ll fall in love with it too!
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